A big opportunity for Revenue Management Solutions is to provide marketing teams with information they can use to do a better job of capturing demand. Enhancing marketing information would is a massive opportunity for RMS providers to yield properties at an even higher level.
As revenue management becomes increasingly complex, so too are the tools designed to make the discipline easier to manage.
Many major chains are active in this charge, deploying automated solutions at the property level that eliminate the need for menial number crunching and decision making. But far from advocating revenue management on autopilot, sources agree a certain degree of human interaction always will be needed.