Booking.com shows true colours of a dominant player

The threat of legal action to prevent hotels using TripTease’s Price Check widget shows how seriously Booking.com is taking the situation. The message is clear: play by our rules or don’t play at all. That explains also why an “overwhelming” amount of hotels support TripTease, but don’t want to come out publicly. At first glance, … More Booking.com shows true colours of a dominant player

Millennial tastes are changing the hotel experience

Marriott has gone from producing high-thread-count bedsheets to a YouTube Web series designed to entertain younger travelers. But its biggest play yet for Millennials was agreeing to buy Starwood Hotels and Resorts, with its strong presence in the lifestyle brand category. Marriott CEO Arne Sorenson, who will lead the merged companies, said part of Starwood’s … More Millennial tastes are changing the hotel experience

By 2016, Most Digital Travel Bookers Will Use Mobile Devices – eMarketer

It seems Americans don’t mind booking accommodations and airfare on small screens. In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device, according to eMarketer’s latest estimates of digital and travel research and booking. Source: By 2016, Most Digital Travel Bookers Will Use Mobile Devices – eMarketer

Starwood was not the target…

…although the 10 reasons that Marriott outlined to explain the acquisition rationale of this fantastic company are all very valid. The ultimate targets of this acquisition were really Booking.com and Expedia. What Marriott was really after was to put an end to the overwhelming combined market share that these two platforms have managed to consolidate so far. The recent acquisition by Expedia … More Starwood was not the target…

Airbnb Announces New “Business Travel Ready” Badge, Host Tools | TechCrunch

  Today at its Airbnb Open conference, Airbnb announced a few new tools to help hosts. The company tackles every step when it comes to becoming a host, from pricing to making sure your guests have everything they need. In particular, Airbnb has been targeting work travelers with Airbnb for Business. Hosts can now get … More Airbnb Announces New “Business Travel Ready” Badge, Host Tools | TechCrunch

Lufthansa signs Google Flights to by-pass travel agents in the U.S.

The addition of the service, called “Book on Google,” means that Google Flights users won’t be bumped to LH.com after selecting a Lufthansa flight from a search result. Lufthansa is the first legacy carrier to offer booking in Google Flights, and the service will be especially useful to those who are booking through a mobile … More Lufthansa signs Google Flights to by-pass travel agents in the U.S.