Date and Time: Friday, March 11, 10.30-11 am in the eTravel Lab, Hall 6.1.
Mihir Nayak is a Marketing Speaker, Travel Journalist, Visiting Lecturer, Hotelier, Consultant and Author of 3 books.
In this practical lecture cum workshop, Mihir Nayak introduces you to his VISUALIZER Storytelling Technique of WOWing customers that he developed after spending over 10 years in the tourism industry. You will learn to identify your best customers, zero in on their wants, create compelling stories and communicate them using new media such as blogs/video/photo sharing apps.
Best practice examples will be taken from a wide range of fields including hotels and tourism destinations. In addition, examples will be crowdsourced from members of the audience to depict how the VISUALIZER technique can be easily applied to any situation.
The aim of the workshop is to help you improve your target marketing techniques using the VISUALIZER method, leading to more satisfied customers, and in turn, increased profits.
You have to write a Thesis as part of your degree course but you don’t know where or how to start?
With over 15 years of experience in guiding students as they begin the process, this Guide by Visiting Lecturer Mihir Nayak is invaluable for those writing their Thesis.
This book is meant to be a practical guide for students, aimed at helping you every step of the way as you write your thesis, starting firstly with finding a ‘good’ topic (we will see later what that really means), turning your vague ideas into a concrete research aim & question, putting down all of your ideas in a clearly structured proposal which results in a final thesis you can be proud of.
Full of useful tips & infos, this guide is based on the author’s own experiences with his students including a unique understanding of the problems & challenges that they face from a first-hand perspective.
Click on the following Link www.bit.ly/Thesis_book for more information.
Get your copy now!
AccorHotels has signed an agreement to acquire FRHI Holdings, parent of Fairmont, Raffles, and Swissôtel. With the acquisition, AccorHotels, currently with 3,800 hotels, will become one of the key global players in the luxury and upscale hotel segment.
AccorHotels is buying the owner of luxury hotels including London’s Savoy and New York’s Plaza, in a cash-and-share deal worth $2.9 billion that will also raise the U.S. profile of Europe’s largest hotel group.
The deal, AccorHotels’ biggest, is the latest in a wave of acquisitions in a sector trying to fend off competition from online rivals such as Airbnb and will involve two major Gulf investors taking stakes in the French company.
It turns out that the Capella chain is one of a growing number of hotels across the country that are getting rid of traditional check-in and check-out times in order to cater to today’s traveler. And it makes sense–don’t we all have a memory of being tired and bleary-eyed, nearly falling asleep in a hotel lobby while we waited for our room to be ready? It’s one major appeal of staying in an apartment or renting out an Airbnb–if your flight gets in at 6 a.m. and you didn’t sleep a wink, you can walk right in without waiting for a previous guest to vacate or the cleaning staff to finish sprucing up your room. Flexible check-in is also a dream for business travelers, who might have a meeting soon after arrival and would love the chance to shower, change clothes, and drop off their luggage.
For years the OTAs have been bragging about their Big Data: gigantic amounts of data on the browsing and purchasing patterns of their website users. At the same time, the OTAs have relatively “small data” about hotel guests’ on-property behavior and activity purchasing habits while on property. Hoteliers have access to what we call “Real-Time” data, meaning the on-property data coupled with user browsing and purchasing data on their own websites. This includes user demographic information, geo location and language preferences, past booking history as well as on-property behavior such as whether or not they booked suites, or even what restaurants they frequented while on-site. This data is all instantaneously available when the user lands on your hotel website, and represents a huge advantage hoteliers have yet to effectively utilize.
Source: Beating OTAs with real-time data
As the dust settles from my first Airbnb experience, I have some time to reflect on what I have learned on this journey.
For me, one of the ultimate goals that a constant traveller like myself tries to achieve is a home away from home. Traditional hotels have recognised this need and have implemented more homely approaches such as lounge and in-room check in. The fact is that no matter how beautiful the design of the reception, or how sophisticated and fancy the package, having to still make copies of my passport, getting out my credit card and signing an “agreement” procedure somehow ruins the homely arrival experience. Of course there are the types of guests that may value arriving at a premium hotel as an event of their life, and they would expect some level of visible and fancy greetings. Fine! Just make it as an option at the booking, but its simply not for me. I am pretty sure that there are many travellers like me who are spending almost or exceeding half of a year sleeping in hotel rooms. This fancy greeting, ID and credit card verification over and over again could be annoying.
To me, the most genuine home arrival experience is arriving without making it an experience. We have three offices in three different cities and I have a home in each. Usually when I travel to one of my homes, the only thing I want is to get into my own space, take off my clothes, and walk into the bathroom to get myself refreshed. The Airbnb arrival experience is very much like this. I follow the address I am given, ring the door bell, and someone over the intercom will say: “Hi Ed, come in.” The host would greet you at the door and give you a quick tour – where is the coffee, where to put the garbage, how to lock the door, the wifi password – just like as though you are staying in your friend’s house. As the end of the quick tour, they will say: “Here is the key, just call or whatsapp me if any questions, enjoy your stay.” Although the conversation is so simple, I feel that it is very attentive. First because it is genuine, and also because you know it is one-on-one.I hope one day that the hotel I am already familiar with, would just have someone to greet me at the door and pass me the room key. “Hi Ed, welcome back! You’re staying at room 1234, enjoy, whatsapp or call me if you need anything.”
Or actually I don’t even mind to have some sort of key pickup in a mailbox just like arriving home, perhaps using some kind of Smart device to open my mail box and pick up whatever the card key or info I need for my stay.
That would be a wonderful way to arrive – home.
The Google Hotel Knowledge Panel is now showing TrustYou review summaries. The summaries show granular detail about rooms, location and facilities and replace the Google review snippets that were shown previously.
TrustYou, Google’s data source for this granular data, is a reputation management product that tracks review content, helps Hotels get reviews and provides what it calls Meta-Review data to sites like Kayak, Trivago and Sabre.
Consumers stay on OTA sites, new research data finds. The incidence of consumers going back to the brand site has diminished dramatically. And the continuing dominance and growing sales by OTAs lead to a loss of control of content by hotels, and rising distribution costs.
Being active on social media has very little impact on an independent hotel’s bottom line, latest research claims. The likes of Facebook are responsible for just 3.3% of the web traffic to hotels’ websites, according to an new study.