SALES AND DISTRIBUTION

Is hotel brand consolidation the answer to OTAs?

Industry analysts believe consolidation is the wave of the future in the hotel industry in wake of the planned merger of Marriott International and Starwood Hotels & Resorts Worldwide. But that consolidation could take many forms.

Christopher Agnew, managing director for MKM Partners, described Marriott’s plans to buy Starwood as designed to combat online travel agencies.

Source: Is hotel brand consolidation the answer to OTAs?

Published by Prof. Dr. Mihir Nayak

Prof. Dr. Mihir Nayak is an award winning Hotelier, Travel Journalist, Author and Professor. A graduate of the Salzburg Tourism School, he worked in Europe for 8 years before opening his first Hotel.

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