Orbitz.com launched a new ad campaign on Friday that claims “When you Orbitz, you know.” According to the ads, you should research your vacation with Orbitz so that you can know what to expect when you arrive at your hotel. The television ads began on Friday, and print ads will pop up starting this month as well. But consumers should be wary of this new campaign, as the exact opposite of its claim is true — especially when it comes to Orbitz’s photos. The photos used on Orbitz often look nothing like the reality that awaits our undercover hotel reviewers when they arrive at hotels.
Prof. Dr. Mihir Nayak 